HUMAIN & Adobe Partner to Build Arab-World AI Models

Prime Highlights

Adobe and HUMAIN announced a strategic partnership to create generative AI models that understand Middle Eastern culture, heritage, and Arabic language.
The collaboration will integrate HUMAIN’s Arabic-first AI model, ALLAM, with Adobe’s Firefly Foundry to produce culturally accurate content across Adobe applications.

Key Facts

Adobe will use HUMAIN’s sovereign data centers for Firefly Foundry operations, with Qualcomm providing AI200 and AI250 data center solutions.
The initiative aims to serve over 400 million Arabic speakers and expand AI tools for advertising, filmmaking, education, gaming, and social media.

Background

Adobe and HUMAIN, a company supported by Saudi Arabia’s Public Investment Fund (PIF), announced a strategic partnership on Thursday to create generative AI models for the Arab world. They announced at the U.S.-Saudi Investment Forum, showing growing cooperation in advanced technologies between the two countries.

The partnership will build AI systems that understand Middle Eastern culture, Saudi heritage, values, and religion. These systems will create content in audio, images, video, and 3D, helping Arabic-speaking users make culturally accurate digital content.

At the heart of the collaboration, HUMAIN’s Arabic-first large language model, ALLAM, will integrate with Adobe’s Firefly Foundry. This will let Adobe create AI tools for its popular applications like Photoshop, Adobe Express, Firefly, and Premiere. The companies plan to use these tools in advertising, filmmaking, education, gaming, and social media, reaching millions of creators across the region.

Adobe, which generated $23.18 billion in revenue over the last twelve months and continues to maintain strong profit margins, said it is well-positioned to support these large-scale AI efforts. The company also becomes HUMAIN’s first global AI data center customer, relying on HUMAIN’s sovereign data centers to run Firefly Foundry’s inference operations.

Qualcomm will support the initiative by providing data center AI solutions using its AI200 and AI250 rack-level systems for image and video diffusion models. This will help ensure the infrastructure can handle high-volume, real-time AI generation.

Tareq Amin, CEO of HUMAIN, said the partnership will build “a new creative intelligence that understands our language, our values, our heritage, and our future.” The companies said the initiative represents a major investment in serving more than 400 million Arabic speakers worldwide.