Prime Highlight
- Samsung Electronics MENA and Amazon signed a Memorandum of Understanding to enhance customer experience and digital engagement in the UAE and Saudi Arabia.
- The collaboration will integrate Amazon Prime with Samsung devices and expand Samsung Care services for a seamless shopping journey.
Key Facts
- The partnership will offer bundle deals, improved delivery options, and access to Amazon Now for faster delivery of Samsung products.
- Customers will benefit from features like 3D and VR product views on amazon.ae, improving decision-making and overall convenience.
Background
Samsung Electronics MENA and Amazon have signed a new Memorandum of Understanding (MoU) to expand their partnership and deliver a more seamless shopping and digital experience for customers in the UAE and Saudi Arabia. The agreement strengthens ongoing cooperation between the two companies as they work to bring more innovation, convenience, and value to consumers.
Under the MoU, Samsung and Amazon will work together to improve customer engagement and simplify operations. They will integrate Amazon Prime with Samsung devices to give users smoother digital experiences. Samsung will expand Samsung Care services to cover everything from browsing to checkout, giving customers better support at every step.
The collaboration will add value through bundle offers and better delivery options. Amazon Now, the company’s fast delivery service, will let shoppers get Samsung products within minutes, giving them quicker access to the latest devices.
Omar Saheb, Regional CMO and Vice President of Marketing & Online Business at Samsung Electronics MENA, said the partnership shows their shared goal of making innovation easier and more useful. He said both companies want to bring together technology, services, and daily needs into one connected experience.
Omar Elsahy, Regional Business Director of Consumer Electronics at Amazon MENA, said the renewed collaboration will offer customers more convenience, including 3D and VR product views on amazon.ae for better decision-making. He added that fast delivery and seamless shopping remain top priorities.
Samsung and Amazon signed the MoU to strengthen their partnership and work together on innovation and better customer experiences in the Middle East.
