Prime Highlights:
- Saudi Arabia’s PIF is the world’s largest and fastest-growing sovereign wealth fund.
- PIF is the 7th highest globally by brand value to assets under management.
Key Facts:
- The world’s fourth-largest sovereign wealth fund with more than $1 trillion assets.
- A+ brand strength rating with a score of 62.9 in the Brand Strength Index 2025.
Key Background:
Saudi Arabia’s Public Investment Fund (PIF) is ranked as the world’s largest and fastest-growing sovereign wealth fund with a brand value of $1.2 billion. It leads the list according to the global report published recently by Brand Finance, which highlights the growing power and global recognition of PIF. It is not only an indicator of the size of the fund from a monetary point of view but also the branding strategic initiatives and vision in the long term.
PIF is the world’s fourth-largest sovereign wealth fund with assets worth more than $1 trillion after Government Pension Fund of Norway and two Chinese giant sovereign funds. PIF ranks higher than some of the large Middle Eastern institutions such as Abu Dhabi Investment Authority and Kuwait Investment Authority, placing Saudi Arabia in the ranks of the global financial forces.
Much of PIF’s rapid brand building is thanks to its prudent investments in global sport and entertainment under its E360 initiative. Partnerships with pan-border activities such as ATP and WTA tennis, Formula E, Extreme E, and investments in LIV Golf have prominently raised its global brand profile. These are also expressions of a broader economic diversification vision as well as soft power presence.
The fund also had a brand strength score of A+ at 62.9, very close to Abu Dhabi Investment Authority’s 64.1. Robust PIF positioning has been underpinned by excellent brand awareness, perception, and long-term value creation performance. It is also the only institution listed in the top 10 both for world asset managers and sovereign wealth funds by brand value vs. assets under management—a clear proof of its double strength in finance as well as reputation building. Public Investment Fund’s award is a signal that Saudi Arabia is rising more in the investment community as well as the victory of Vision 2030.
