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MSMEDA, Arab Women Investors Union Discuss Small Business Growth

Prime Highlights-

  • MSMEDA and Arab Women Investors Union discuss cooperation supporting small businesses, entrepreneurs and women.
  • MSMEDA outlines plans to join the Arab-African Investment Summit in Luxor, drawing 43 countries.

Key Facts-

  • MSMEDA aims to expand export access and marketing channels for Egyptian products.
  • Yassa proposes vocational training tied to industrial and tourism sector jobs.

Background-

Mostafa Hassan, CEO of Egypt’s Micro, Small and Medium Enterprise Development Agency (MSMEDA), met with a delegation from the Arab Women Investors Union, led by President Hoda Galal Yassa, to talk through future cooperation on supporting small businesses, entrepreneurs, young people and women.

The two sides also touched on MSMEDA’s role in the Arab-African Investment and International Cooperation Summit in Luxor, along with the agency’s push to work more closely with civil society groups and institutions shaping the business environment.

Hassan laid out MSMEDA’s plan to help more small businesses break into export markets by opening fresh domestic and international marketing channels for Egyptian products and sharpening their competitive edge.

MSMEDA intends to team up with development partners to help small businesses work through common challenges and become more appealing to private investors.

The agency is also looking to lean harder on modern technology to lift productivity, back knowledge-based businesses and help entrepreneurs turn fresh ideas into projects that can actually make money.

Yassa used the meeting to invite Hassan to the Arab-African Investment and International Cooperation Summit in Luxor, an event her union is organizing that’s expected to pull in delegations from 43 countries. She said cooperation with MSMEDA could stretch into vocational training tied to real job opportunities, especially in the industrial and tourism sectors.

Both sides also talked through entrepreneurship programs and training built to sharpen worker skills at small and medium-sized businesses, helping Egyptian products hold their own in foreign markets.