Prime Highlights

• The DRC is leveraging its FIFA World Cup participation on US soil to amplify its investment campaign to American audiences.
• Senior Congolese government officials are appearing directly in television and digital ads running across major US platforms throughout 2026.

Key Facts

• The “Invest in the DRC” campaign is led by APCSC, the agency responsible for driving US-DRC investment promotion efforts.
• The campaign targets American investors, entrepreneurs, and consumers across broadcast, cable, streaming, and social media channels.

Background

The Democratic Republic of Congo has rolled out a national ad campaign in the United States, showing itself as an investor-friendly place for Americans who want to lock in profitable investments.

This campaign has been dubbed “Invest in the DRC” and entails top-ranking government representatives delivering their messages directly to the people of America through TV and online ads on various channels throughout 2026.

DRC Ambassador to the United States Yvette Kapinga Ngandu said the FIFA World Cup, where the DRC Leopards are competing on American soil, presents an ideal moment to reach US audiences. She said the campaign gives the country a direct line to American investors at exactly the right time, adding that the DRC is ready to do business and open to deeper partnerships.

The initiative forms part of broader efforts to strengthen commercial ties between the two countries by encouraging investment across key sectors of the Congolese economy. Freddy Shembo, head of APCSC, the agency leading US-DRC investment promotion efforts, said the campaign reflects how close and collaborative the bilateral relationship has become, while also telling the Congolese story to a wider audience.

The campaign runs throughout 2026 and aims to present the DRC as a rapidly evolving economy backed by government efforts to promote stability, long-term growth, and international partnership.